Jacobs Media’s Dave Beasing joins us with thoughts about breakfast & radio:
75% of McDonald’s restaurants open by 5 AM daily. The other 25% were urged to fire up the griddle earlier at a recent franchisee meeting in Las Vegas. Why? Not unlike in the radio business, morning drive is proving lucrative, with McDonald’s able to catch commuters on the go. In fact, McDonalds’ breakfast menu is being credited for much of the fast food chain’s recent growth – up an average 7.4% at each store this year.
As this national AQH Rating chart from Arbitron illustrates, 5 AM listening levels aren’t much less than in afternoon drive, and – by 6 AM – radio’s prime listening daypart is well underway. If the $8 an hour crew at Mickey-D’s is ready to serve up something tasty by 5, shouldn’t the same be true of radio’s drivetime stars?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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… and a “Best of” from 5-6 just doesn’t cut it …
Great blog. Thanks
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