Household Income for Listeners of Top 25 Radio Formats
Sports $82,728
News $77,475
Hot AC $77,147
Adult Alternative $75,831
News Talk $75,793
Modern AC $74,867
Talk $74,420
Classic Rock $74,235
Classic Hits $72,668
Adult Contemporary $72,238
Modern Rock $71,628
Rock $71,155
Smooth Jazz $70,840
Soft AC $69,822
Classical $69,616
CHR $68,158
Oldies $67,724
Contemporary Christian $66,426
News/Talk/Sports $66,002
Country $65,719
Dance CHR $61,627
Religious $61,510
Urban AC $56,929
R & B Urban $56,483
Hispanic (Total)$49,861
Source: The Media Audit 2005 National Radio Format Report
As we’ve seen with PPM qualitative that tracks data from retailers like Kroger grocery stores, Rockers are spending lots of money – and getting little credit from the media buying community. Conventional wisdom dies hard, but when you think about it, isn’t the role of sales management and sales reps to educate buyers, planners, and local clients about the demographic and formatic truths? That’s what my brother, Paul Jacobs, has been doing for years, as he tirelessly travels the country, championing Rock-based formats.
So, let’s embrace and broadcast the newest data from The Media Audit, strongly showing the power of Rockers when it comes to household income. And wouldn’t it be smart to put together a quiz for buyers about how Alternative fans have higher household incomes than listeners who prefer Classical, Smooth Jazz, Soft AC, and other formats that buyers covet?
When we recommend Alternative to GMs, cluster managers, and owners, and the reply is that these listeners aren’t part of the "money demos," but stats like the above only reinforce how totally out of whack our industry has become. Radio truly has the ability to have broader appeal, spanning demos and musical genres. And the statistics don’t lie – format breadth would make our industry stronger and healthier. And wealthier.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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