One of the most interesting phenomena to happen to music has been the creation of mash-ups – a consumer driven, creation that takes two songs and “mashes” them together. If you haven’t found “The Grey Album“ online, it’s worthy of your time – a combination of the Beatles’ “White Album” and Jay-Z’s “Black Album” created by a guy named DJ Dangermouse.
As Dave Beasing points out, “They’re the next step, a natural by-product of the computer age — empowering the grassroots to more easily participate in media and electronic arts.” If consumers feel that great new music isn’t coming out, they can simply make their own.
Tim Davis points out a new open feature on AOL.com that you might want to check out: https://music.channel.aol.com/feature/music_mash_ups
One of my favorite mash-ups is a nice combination of Green Day and Oasis by PartyBen – and he’s very in tune with what radio is doing with these (just scan his home page):
Download it here – and enjoy.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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