We recently ran a post about the need for radio sales reps to become proficient marketers.
The fact is, successful marketers have never been more challenged to deliver the goods in a rapidly changing media environment. And that reminded me of a MarketingSherpa email alert that Entercom’s Tim Murphy forwarded to me.
A recent survey of 1,600 marketers asked about which tasks are part of their overall responsibility. The chart below clearly depicts just how tenuous and challenging it is to be a marketer in 2012.
The first big takeaway is that marketers need to be multi-faceted – proficient at several skills and areas of expertise. Ranging from email marketing to website knowledge to social media chops, marketers are being challenged in new and different ways. Think of them as human Swiss Army Knives.
As MarketingSherpa reports, these professionals are tasked with 3-5 different core competencies, which means they’re good at some and bad at others.
The demands keep rising but at last check, there are only 24 hours in a day. Are companies doing everything possible to facilitate learning, skill-building, and the opportunity to connect with others in the same field?
In the past several years, radio has stepped up its conventions and conferences, and this has been mostly a good thing. Convergence, RAIN, the Worldwide Radio Summit, CMW, Conclave, the Arbitron Client Conference, and hopefully, our Jacobs Summits all contribute to helping marketers improve their skill sets and make greater contributions to their companies. Employee education has to be a regular part of the process.
Have you hugged your marketing person today? Maybe more importantly, do you know who that person in your operation is? And are you doing everything to help him or her learn these new tasks?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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