This is one of my favorite times of the year. Spring training is going strong, with the promise of Opening Day just around the corner. After a winter like the one we’ve endured here in the Midwest, March is the transition month where good things lie ahead.
But it’s also the time when a number of great radio stations pull out all the stops, and do their own unique versions of "March Madness." Here are a few of the better ones:
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The "new" 92-3 K-Rock in NYC has one of the best brackets I’ve seen. PD Mike Tierney, along with web guys, Christian Conte and Joe Cingrana, worked with web designer, Bluefuse, to create a very cool, interactive bracket for "March Bracket Brawl."
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Over to Chicago, Q101 has its very cool "March Music Madness," engineered by PD Marc Young, as well as Rey Mena and the Emmis Interactive team, who always do nice work in the digital department.
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There’s always the gang at KSHE who puts everything into "March Bandness" – one of the better inside and outside versions of this stunt. Every employee at KSHE is playing along with the audience, trying to make the best possible picks. They have "retired" Sammy Hagar and Rush this year, claiming "tour exhaustion." Rick Balis and the staff always do a great job here.
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Of course, 97Rock and John Hager in Buffalo always run a class tournament. This year, Led Zeppelin has been elevated to naming rights on the championship trophy. (Wonder what Lord Stanley would think?)
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But the bracket that got my attention this year comes out of Seattle. KISW’s afternoon show, "The Men’s Room," has their "Alco-Hall of Fame." It’s warped, it’s demented, and it’s that show’s lifestyle. Miles & Thrill have created a bracket that is….well, unique. Dave Richards enables this juvenile behavior. If you participate, bring a designated driver.
These promotions are great because they stir up passion – for music and other stuff. Excuse me while I fill out my brackets.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
I like these brackets! If you want to try something different, check out our “Garbage Madness”, which is people and things that are pieces of garbage. The voting is crazy, and check out the sweet 16 matchups at y101Rocks.com!
Thanks, Sludge. I checked out your bracket (which is now in the Jacobs Media archives), and am looking forward to the matchup between Osama bin Laden and Oprah.