One of the more interesting findings from the Arbitron/Jacobs "Bedroom Study" was the realization that video gamers aren’t just kids sitting in their basements by themselves. Like TV viewing, gaming is becoming a social activity. A recent Advertising Age article points out that marketers are beginning to figure this out.
Whether it’s Wii parties or "Guitar Hero" fests, gamers enjoy hanging out and competing with each other. And as we’ve pointed out in past advisories and blogs, radio should be at the center of this activity. The "Guitar Hero" application is especially important because it totally supports the music foundation of radio, while giving even the musically-challenged the opportunity to feel like Eddie Van Halen or Joe Perry.
As video gaming spreads to older demos, stations can tap into activities that the audience is already participating in, while cashing in on the phenomenon.
You can see both "Bedroom Project" presentations at the NAB/R&R Conventions in Charlotte this September. Conceived by Arbitron and conducted by Jacobs Media, "The Bedroom Project" is an ethnography study about media, technology, and survey research. The presentations are Wednesday afternoon at 3:45 at the NAB; Thursday afternoon at Jacobs Summit 12.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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