Every PD faces this challenge, usually several times a year. How do you take a heritage event that many stations celebrate and make it stand out from the pack?
That was a challenge that many classic-based stations faced during the Pink Floyd re-issue celebration, “Why Pink Floyd.”
Radio got a lesson from Jimmy Fallon. During his “Pink Floyd Week,” Fallon’s show brought modern performers – MGMT, Pearl Jam, the Foo Fighters, the Shins, and Dierks Bentley – to cover Floyd songs. And Nick Mason and Roger Waters showed up to participate as well.
>EMAIL RECIPIENTS: CLICK HERE TO VIEW PEARL JAM ON JIMMY FALLON’S SHOW<
Now a typical radio station couldn’t pull something like this off, but that’s not the point. A similar tribute could have been put together with local bands interpreting Floyd music.
Fallon’s stunt speaks to the importance of treatment, something that our Keith Cunningham speaks about in his work with personality shows. How your station “reshuffles the deck” and localizes these milestones says a lot about creativity, content, and not sounding like Pandora.
And there will be many more milestones to come.
By the way, thanks to KSWD/The Sound in Los Angeles for inviting me to Rita Wilde’s Magic Bus Tour put together by Kim Cooper and Gene Sculatti of Esotouric. And to Dave Beasing, Eric Holmes, Sam Peasley, and Chris Santoyo from The Sound. Legendary rocker, Ian Whitcomb, also added a great deal of color. We met at the famous Capitol Records headquarters near Hollywood and Vine where the iconic inflatable pig was flying proudly atop the building.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Great picture, we manufactured this Giant Inflatable Pig!
Thanks
Nice job – always loved inflatable mascots.