Did you see the recent news about WOXY-FM? They’re the Alternative station outlet that is no longer terrestrial – in fact, they’ve been an Internet-only station since 2004. The big news is that CD-swapping site, lala.com, is now supporting them with an infusion of $5-10 million. They also say they’re moving toward converting some of their other music channels to listener-controlled, referred to as "citizen radio."
Hey, la la – we have several great Alternative clients that could use a few million dollars for marketing, promotion, and staffing. What does this tell us about the value of brands, and the growing potential of Internet radio?
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