You have to give KISS, Craig Lambert, and Tommy Nast credit when it comes to re-energizing old brands, and giving fans a voice. The newest twist on this 35 year-old institution is to let the audience determine where KISS will play this year on their North American tour.
Using Eventful as their back end, KISS fans can exercise their right to vote at www.eventful.com/KISS. Check out the details in their email shown below.
You can also watch the band's video at www.KISSonline.com.
It's a smart way to mobilize the old KISS Army, use new digital tools, and involve radio in the process (how novel of them). Of course, there will be stations who encourage listeners to vote for their hometowns. And there may also be stations and shows who implore their listeners to vote for a town as far away as possible.
All the same, it's buzz, and a great example of melding a heritage brand, multi-media, on-demand, and consumer control. And it's nice to see KISS – the greatest self-marketers in the world – acknowledge the importance of radio in making "KISStory."
All the same, it's buzz, and a great example of melding a heritage brand, multi-media, on-demand, and consumer control. And it's nice to see KISS – the greatest self-marketers in the world – acknowledge the importance of radio in making "KISStory."
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
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- AI Your Commercials - January 8, 2025
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