We’ve put the finishing touches on Summit 12 – something we’re sure that many readers of this blog will be thankful for. But the NAB/R&R Conventions – and the Summit – were a great experience for us this year. And I wanted to thank a number of people, and give those of you couldn’t make it a sense for how it came off.
Clockwise from top right: David Rehr, PPM Rocks Panelists (John Snyder, Charley Lake, John Fullam, Paul Blake), and Dave Beasing in the stylish hat. Top left: Richard Laermer, and Fred Jacobs, center.
First, "The Bedroom Project." All of us at Jacobs and Arbitron were thrilled with the receptions to both presentations – the Tech version at the NAB on Wednesday, and "Radio Uncovered" at the Summit on Thursday. In that second presentation, a packed room saw Dave Beasing and Dr. Ed Cohen focus on radio’s difficulties and opportunities with a young generation that is clearly media and entertainment focused. And Dr. Ed’s insights about how "Bedroom" has shed light on the difficulties of attracting young participation in research studies, as well as how PPM is developing because of studies like this one, was riveting.
These revealing video segments were put together by Paul Jacobs, Dave Beasing, and of course, Tim Davis, who once again designed the look of this project. Video modules from these presentations will be available at a new site that Arbitron has launched, www.thebedroomstudy.com on October 8th.
NAB President/CEO David Rehr kicked off the Summit for the second consecutive year. He talked about his new "Radio 2020" initiative, and candidly answered all my questions about satellite radio, the convention, and how the NAB is changing under his leadership. David is truly an inspirational leader, and his presence at Summit 12 was an honor. (And we also found out that he owned the 8-track, "Cat Scratch Fever" by Ted Nugent. How’s that for a nugget?)
Our "PPM Rocks" panel truly rocked. We were blessed to have three key players from Greater Media’s Philadelphia team – John Fullam, Paul Blake, and Charley Lake – representing management, sales, and programming. And Arbitron’s John Snyder used his data, and his wit, to tell the room some important facts about PPM that most attendees had never seen. It was a breakthrough session, and one that hopefully sets the tone for PPM and Rock Radio in the years to come.
And finally, Richard Laermer punked the room with his treatise on "Punk Marketing." Using real-life advertising examples, as well as some marketing efforts from radio stations, Richard urged the room to get out of conventional marketing traps, be transparent and not be afraid to cede some control to the audience. He’s a great speaker, and we were glad to have him anchor this year’s Summit.
Thanks go to Summit sponsors Mercury Research, ILG (Independent Label Group), CMI, The Bob & Tom Show, Arbitron, The John Boy & Billy Big Show, and of course, MusicMaster. In fact, MusicMaster sponsored giveaways throughout the session, including a new Dell laptop loaded with their scheduling software. The winner? A great guy – Mark Hendrix from Entercom’s Greenville/Spartanburg cluster.
Also, thanks to the entire Jacobs Media staff. Paul Jacobs, Dave Beasing, Tim Davis, and Lisa Riker were big movers and shakers for Summit 12, along with Bill Jacobs, Keith Cunningham, Ralph Cipolla, Eric Holmes, and Elnora Lowe.
And to the Arbitron team – Dr. Ed, Barb O’Hare, Bill Rose, Jessica Benbow, Liz Bruen, Ron Rodrigues, and others. And of course, our friends at R&R.
We will have streaming video of the Summit sessions posted on our website soon, and we’ll send out an email alert when they’re available.
Next year, see you in Austin.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Fred and Paul,
The summit was really eye opening. once again, you did a great job at shining a light on the opportunities/threats and ‘new rules of engagement’ that radio has to deal with.
the ‘bedroom project’ video clips were very powerful. every radio exec needs to see them.
i did some analysis of my experience at the NAB in charlotte on my blog. hope you find it interesting.
mel taylor
http://www.MelTaylorMedia.com