It’s amazing to watch the frenzy around iPhone 5. Even though some tech pundits and geeks have essentially written that it’s not a breakthrough device for Apple, early sales figures are through the roof. In the first 24 hours it was available, Apple had booked 2 million orders for its new technological wonder.
It’s in the eye of the beholder, and in the case of Apple, they have built incredible demand for a brand that has become a way of life for many generations.
And that brought to mind a cartoon from “The Joy of Tech” that I remembered seeing last year. It was a reminder that every gadget and platform has its own unique feature set – if the marketing team can just figure out how to trumpet its key benefits.
Yes, even radio.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Media And Technology In 2025: Believe It Or Not! - April 18, 2025
- In Radio, You Just Never Know - April 17, 2025
- The Secret To Making A Great Podcast (And Great Radio) - April 16, 2025
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