It seems like every time you turn on the TV, just about every product and brand is using a Rock song as their soundtracks. Sometimes you actually rediscover a song you’ve forgotten about – or certainly don’t hear very often on the radio. For me, it’s the Yardbirds’ “Over Under Sideways Down,” which just rocks on those Chevy Cobalt commercials (radio and TV). Hey, would somebody throw it into their next auditorium test?
Hear a snipppet of the song from Amazon…
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Broadcast Radio In 2025: A Word Cloud Or Word Salad? - January 22, 2025
- Why Apple Loves Live Radio (More Than Many Radio Broadcasters Do) - January 21, 2025
- In A Word, RADIO - January 20, 2025
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