Hello! My name is Seth Resler. As you can see from the banner above, we’ve changed the name of the Monday memo to encompass a broad score of digital topics, issues, and thought-starters.
I’m excited to join the team at Jacobs Media’s as their Digital Dot Connector.
First, a little about me.
I’m a radio guy. I have been a broadcaster for twenty years, and have worked behind the mic and the programming desks at station across the country, including New York City, Boston, Seattle, St. Louis, and Providence – where I also got my degree from Brown University.
In 2007, I crossed over into online marketing, and made the trek out to Silicon Valley. I have helped numerous companies develop all aspects of their digital strategy, from content marketing to search engine optimization to social media engagement.
But let’s face it: Once you get radio in your bloodstream, it’s hard to get it out.
So I’ve always returned to radio. As I’ve learned, many of the Internet strategies I’ve picked up along the way can help radio stations grow their audiences and increase their revenues. I’m looking forward to sharing them with you.
So…what’s a Digital Dot Connector?
The “Why” Of My Job
In today’s online environment, we have these shiny new tools: websites, blogs, podcasts, videos, email campaigns, text messaging services, social media, analytics, and more. It’s easy to get overwhelmed or to simply get distracted and confused.
There’s enormous temptation to use all all these resources, even if we don’t fully understand their purposes. Too often the conversation goes like this:
“Why does our radio station need to blog?”
“Because everybody else is doing it!”
But in an industry that is facing increasing pressure to produce more revenue with less resources and in non-traditional ways, this line of reasoning just doesn’t cut it.
We need to be able to connect our online efforts back to the bottom line. It’s not enough to know how these tools work. We need to understand how they work together. We need to know why we’re using them, and how they form one coherent strategy to build brands and increase revenue.
I’d like you to think about me as someone who has proficiency in a lot of different web-based areas (as well as initiatives like event marketing).
We’ve created this Swiss Army Knife-like representation of some of the areas we can work on. I hope to be working with you on a wide array of digital initiatives. And as my title suggests, my goal is to help you connect the dots.
Practical Strategies
We’ve heard it again and again: At the end of the day, radio stations want practical solutions. Yes, it’s important to have big philosophical thoughts about the digital space – and I have them – but I have also learned the value of simple, step-by-step guides that you can apply to your station brand whether you’re in Boston or Boise.
We’re talking action steps: “Click here, open that dropdown menu, type in this.” My goal is to provide you with concrete, actionable advice you can put to use. And whenever you like, I will get on the phone with you or set up a quick GoToMeeting to walk you through the how-to’s of these tasks.
Over time, we’ll be adding tutorials to the Jacobs Media website: detailed explanations and step-by-step instructions to help you implement these digital strategies. My hope is that at every step along the way, I’ll be able to not only show you what to do next, but to show you how it connects to your station’s overall goals.
Next steps
I am a resource of Jacobs Media (and jācapps) that comes at no extra charge to your existing consulting agreement. I am here to help. We can learn from each other. If I don’t immediately know the answer to a question or problem, I’ll tell you that – and then I’ll make every effort to figure it out and get back to you.
We’re in it together. The radio business has never been through a more challenging time. But with those challenges come incredible opportunities to leverage our brands, our local market know-how, and our experience at entertaining and informing consumers to do amazing things.
I’m excited about this opportunity and look forward to connecting with you soon. In the next couple of weeks, we’ll be hosting an introductory webinar where we’ll talk about the possibilities and I’ll share my ideas and concepts.
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