For decades, radio broadcasters have been looking at their ratings to measure the success of their on-air strategies. By the same token, closely examining digital analytics will tell you how your radio station’s digital strategy is faring. But when you start to dig into it, there’s a lot of data; it can be overwhelming. In this short video, Seth Resler helps broadcasters figure out what they should be looking for in all of those numbers.
More Resources:
- A Guide to Google Analytics for Radio Programmers
- 5 Website Analytics Every Radio Programmer Should Track
Digital Dot Connector at Jacobs Media
Seth Resler is a 30+ year broadcasting and podcasting veteran who worked at Jacobs Media for eight years.He specialized in podcast and digital content consulting.
Latest posts by Seth Resler (see all)
- A Simple Digital Treat to Thank Your Radio Listeners This Thanksgiving - November 13, 2023
- Interview Questions When Hiring Your Radio Station’s Next Digital Marketing Manager - November 6, 2023
- A Radio Conversation with ChatGPT: Part 2 – Promotions - October 30, 2023
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