A Rocker DJ friend of mind (who would prefer to remain anonymous for reasons you’ll figure out shortly) told me about a great article in the June edition of "O" (Oprah’s magazine). It’s called "How To Interview a Brick Wall," based on a conversation with New York Times contributor, Seth Kugel.
A few of Kugel’s tips are great fodder for DJ/morning show interviews. "Connect before you attack" suggests some breezy chatter before launching into the meat. Find something your interviewee likes to chat about, make them comfortable, and then move into your substance.
Or "Prepare unexpected questions" suggests using an offbeat question or two that the interviewee never gets asked. Finally, "Shut up" which is a great tool to practice because most interviewees will keep talking if you respond with some silence.
There’s more, of course, and in the June issue of "O" – it’s all about men (the theme is "Ah Men!" and Oprah’s on the cover this month 
)
)
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Broadcast Radio In 2025: A Word Cloud Or Word Salad? - January 22, 2025
- Why Apple Loves Live Radio (More Than Many Radio Broadcasters Do) - January 21, 2025
- In A Word, RADIO - January 20, 2025
Leave a Reply