In Richard Laermer’s Punk Marketing manifesto, there are seemingly two conflicting planks. (Actually, this happens with a lot of marketing books. Seems like many of the "22 Immutable Laws" contradicted each other.) On the one hand, Richard urges marketers to use the tools of the revolution – in this case, podcasts, blogs, etc. On the other, he warns about not being seduced by technology. That is, don’t just do blogs or stream video because everyone’s doing it. In fact, a bad blog is worse than no blog at all.
And that’s why it’s impressive to see what a cool, engaging, compelling DJ blog can be. Case in point: Andypants, the overnight guy on X96 in Salt Lake City. It’s smart, funny, and it’s a great use of the space. There’s nothing tactical about it, and that’s just the point.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
It’s simple, actually.
We want everyone to use the tools – but not to fall in love with tech for tech’s sake. In other words, just because it’s available – says UGC – don’t do it. It has to fit the whole of your mission. And for more on this, see the entire Manifesto, free, here: https://punkmarketing.com/assets/punk-marketing-the-manifesto.pdf