Maybe you’ve read about a new search enhancement from Google – or perhaps you’ve used it and maybe didn’t realize what was happening.
Google Instant begins to predict what you’re searching for, suggesting search possibilities even before you’re done typing.
This has obvious implications on the art and science of managing and manipulating search, especially as it pertains to consumers discovering your product via Google. Getting to the top of the search hierarchy has never been more important.
That’s because the terms that are suggested in Google Instant have a much greater chance of earning a click. To test drive this feature, I tried a series of searches, and the results are both fascinating and very telling as it relates to branding and search.
Check out this one below:
No KIIS-FM in this search, but no American Idol either. Which led me to this one:
I’m sure this thrills Joe Perry to no end.
Well, of course I had to try it for our company. Interesting results, but maybe not too surprising:
Here are a couple of radio examples:
This video short from Google explains the Instant feature. Yes, it will save you search time (2-5 seconds per search), but it has implications over the way you, your station, your personalities approach optimizing search and using keywords on web pages.
<EMAIL RECIPIENTS: CLICK HERE TO VIEW GOOGLE INSTANT VIDEO>
This is going to be a big topic moving forward, and once again, Google is setting the pace.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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