Today’s blog post name is made up of words that I never thought I’d ever see strung together. Imagine: Imported From Detroit
But in Sunday’s Super Bowl, Chrysler may have coined an iconic phrase with their 2-minute tribute to the Motor City.
Talk about nailing it. Yes, the spot has won the Brand Bowl 2011 best in show among Twitter users.
But anecdotally, I am hearing from many friends – and many of you – who know where our company is based and what it means to us. Thanks for those nice calls, emails, and tweets. And thanks to Chrysler and Eminem for having the balls to say it.
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This marketing gem may also be a signal of reinvigoration of the American car market, and perhaps the country’s historical love affair with cars. Given the automotive has historically been the top category for radio advertising, this may be a great omen.
Maybe you also noticed that one of the other highly popular Super Bowl spots was Volkswagen’s mini-Darth Vader ad that couldn’t help but make you smile.
Perhaps there are other messages in the fact that some of the best audience reactions were for car spots, as hard as that is to believe. And what it suggests is that a powerful marketing message can help energize just about anything. The American automakers. Chrysler. Detroit.
Even radio.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
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Fred was inducted into the Radio Hall of Fame in 2018.
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The Volkswagen spot did make me smile.
The Chrysler spot made me go “wow…I want to see that again.”
Excellent production and a great message. Especially when, like you, I’m in Michigan.
The difference between cars and radio is that Detroit has retooled and is producing some really good, competitive products. Great marketing will spur interest and trial, but its the quality and value of the cars Detroit has designed and built that will truly change perception.
How does radio stack up to that comparison? Is its product better than its been in recent memory…perhaps ever?
Thanks Dan and Bob for taking the time to comment. I’m calling it “The 2-Minute Thrill” because the spot was truly inspirational. I would love to see radio re-develop a little swagger of its own, but yes, the product, content, quality, and uniqueness have to be there.
Great spot but interesting to see Eminem teamed with Chrysler.
I’m curious how long until Chevy revisits the days of Seger’s “Like a Rock” with something from Kid Rock.