We’ve been on the streaming bandwagon for years. Yesterday, the key streaming data from the 2006 Jacobs Media Technology Web Poll was released, and it looks good. My favorite chart is the one below, which shows that "streamies" are spending more time on their P1 stations’ sites than Internet sources like AOL Radio.
Why the big jump from 2005 to 2006? We think the answer is simply that more stations started streaming last year. All along, we have theorized that when consumers are looking for something to listen to while on their computers, the best and most familiar brands are our own stations. If you provide a stream, why would they bother going to the trouble of using a search engine to find something to listen to?
Streaming isn’t cheap, and encouraging stations to provide this service has ruffled some feathers in client meetings. But we feel strongly – and this data backs us up – that the smart money ought to go to streaming initiatives. While other promotional items, or vans, or concert tickets are nice, providing an online stream for listeners is analogous to erecting a new tower and firing up a new transmitter.
And on the digital frontier, streaming is an area in which terrestrial can easily participate. Let’s get every key station streaming in 2006.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Can you find comparable info for Canada? Because as I understand it, streaming in the US just came back on line after a number of years absence, whereas it’s being going full tilt here. That being the case, Canada might be a good trending model.
Our survey is limited to U.S. stations only. There have been assorted barriers to streaming in the States that stations/broadcasting companies are now working around. Thanks for you note.