Apple – Steve Jobs' company not the record label – made a powerful statement today. By promising "a day you'll never forget," Apple made a major promise.
And they delivered.
And they did it with style. As Lee Abrams wrote me this afternoon, "Apple has nailed what most radio, print and TV just can't quite understand. The hype works against products. Just make powerful, truthful statements. IN YOUR HEAD…NOT IN YOUR FACE."
Thanks to the Photoshopping magic of Ralph Cipolla, Steve Jobs has just become the fifth Beatle.
Yeah, yeah, yeah.
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Looks like some 60’s Pop mixed in with some 80’s Pop maybe dash of Alt-Indie