Maybe Helen Reddy had it right.
Women may lag behind in certain areas. The data indicates that men are more likely to have a smartphone and download apps.
But when it comes to social media, women lead the way.
In profile sign-ups, time spent on social media sites, and in engagement categories.
Yet, how many female-targeted radio stations still haven’t gotten this message?
We saw this loud and clear in our most recent Technology Poll with more than 26,000 radio listeners responding. Note the difference in profile participation between men and women (chart below)…
…and then start asking why so many Rock stations are farther along than their AC counterparts when it comes to social media engagement?
Our data was confirmed recently by comScore. Their research shows the same trend – women are simply more social creatures, and this plays out everyday on sites like Facebook (think Farmville), MySpace, LinkedIn, Classmates.com, Twitter, and others.
Now, the confluence of social media and mobile will lead to even more Facebook updates and Tweets. Smartphones enable more social media usage, allowing friends, fans, and followers the opportunity to post pictures, set dates, share news and information, and everything else they do on a laptop or desktop – on their mobile devices.
For women who may have asked the question – “Why do I need a phone that does all that stuff – I just talk and text?” – the answer is Facebook Mobile (and every other social networking site that is easily accessible on the go).
Just watch.
And for female-appeal radio brands, it is more important to develop viable, fun, entertaining, and engaging social media strategies than it is to schedule perfect logs and give away purses.
Communities are building and developing while you’re reading this blog.
Hurry.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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