We’ve been talking about Facebook all week. And why not? Its IPO filing is the buzz of the Internet, not to mention over coffee, dinner, and work breaks.
A new chart released by the Silicon Alley Insider shows the gradually changing nature of Facebook’s revenue model. What was once nearly 100% advertising is now morphing into a greater share for payments – up to about 17% of the total.
Don’t think of this as NTR. Think of it as analyzing the model, its users, and outside content like games – and then adjusting accordingly. For example, when someone purchases a cow on FarmVille, Facebook takes a cut of 30%.
We discussed the other day about how mobile will most certainly become a bigger part of Facebook’s revenue stream. Those blue bars (for traditional Facebook advertising) are going to get smaller – and soon.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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