We’ve been talking about Facebook all week. And why not? Its IPO filing is the buzz of the Internet, not to mention over coffee, dinner, and work breaks.
A new chart released by the Silicon Alley Insider shows the gradually changing nature of Facebook’s revenue model. What was once nearly 100% advertising is now morphing into a greater share for payments – up to about 17% of the total.
Don’t think of this as NTR. Think of it as analyzing the model, its users, and outside content like games – and then adjusting accordingly. For example, when someone purchases a cow on FarmVille, Facebook takes a cut of 30%.
We discussed the other day about how mobile will most certainly become a bigger part of Facebook’s revenue stream. Those blue bars (for traditional Facebook advertising) are going to get smaller – and soon.
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