A new Nielsen/NetRatings study confirms what we’ve suspected all along: most online newspaper readers are loyal to their town’s top paper. So, for example, among Chicago online readers, 21% opt for ChicagoTribune.com. It’s like that in nine of the top ten largest U.S. markets.
Now, it’s true that most newspapers haven’t quite figured out yet how to monetize their Internet editions, but with the kind of numbers this study shows, it’s just a matter of time before the revenue will materialize.
What does this mean for radio? For years, we’ve theorized that the same phenomenon would occur in our world. If you provide a stream of your signal online, why wouldn’t web users in your town prefer your Internet station to AOL Radio, Yahoo!, and other so-called web stations?
The Internet’s media usage growth is staggering. If your station has presence online, and you promote it, there’s no reason why these Nielsen/NetRatings numbers won’t translate to real revenue.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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