When it comes to the holiday season, the music that would make most radio operators happy is the ringing of the cash register (with all due respect to Brenda Lee, Elmo & Patsy, and Bing Crosby).
And as we have suggested to these very same cluster managers, station owners, and corporate executives, having a cool, online store ready to go for your PPM-plump cume audiences just makes good sense. Besides, it's SO easy to do.
At the risk of my holiday messages sounding strangely redundant (or "The Ghost of Online Shopping Past"), there are a number of online store sites that allow you to create a vast array of T-shirts, hats, mugs, thongs, or pretty much any item that can display your logo. And they're easy for consumers to use. These include:
<CLICK HERE FOR SMUGMUG WEBSITE>
<CLICK HERE FOR CAFE PRESS WEBSITE>
Our ongoing Tech Polls among both Rock listeners, and now Public Radio fans, continue to support the growth in popularity of online shopping. (Many men would rather shop online than set foot in a store.) In our fifth annual Rock survey, nine in ten respondents shop online at least sometimes, while nearly half use sites like Amazon monthly or more often (44%).
Now a recent research study lists out some of the key reasons why consumers enjoy the online shopping experience. It makes the consumer experience easy.
Let's face it – when your station is on remote or on-site, what's the one question listeners ask?
"Do you guys have any T-shirts?"
Radio continues to be one of the few brand categories where consumers want to display station and personality logos and images – but we make it so difficult for them to do so.
It's counter-intuitive. During a difficult time when marketing dollars are endangered, if not extinct, why do we make it so difficult for listeners to advertise for us?
Sometimes we make it tough for them to be our fans.
Every dollar helps, especially at this time.
And it's Branding 101.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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