One of the ongoing themes we see in focus group after L.A.B. group is the typical station fan wanting to participate. This is why we have been so gung ho about inviting listeners into the process – providing feedback loops, taking their suggestions, and playing them out on the air.
Now comes word that the Jack station in Salt Lake City has begun a feature called "Celebrity Jack," where local luminaries and other famous types can play their favorite hour of music.
So for all you Classic Rock PDs out there, don’t forget why we started doing "Hey, Mom – I’m on WCSX" (and similarly titled features) two decades ago. This was a great idea then – and it’s a great idea now. Bringing listeners into the station, and letting them play an hour of their all-time classics is a great way to make new fans and generate buzz.
This feature always had a "Celebrity Hey Mom" component, where stations would corral local politicians, TV news types, stars from the sports teams, etc. Of course, this takes work to set up. But the residuals are great buzz, community ties, and a reinforcement of the notion that everyone has their favorite classics.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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