If you’re wondering why bar night attendance isn’t exactly going through the roof these days, it might have something to do with the cost of gas. A BIGresearch July Consumer Intentions and Actions Survey of truck owners reports that 60% are now making fewer shopping trips, plus they’re staying closer to home. Car owners aren’t as likely to be changing their habits.
According to Gary Drenik, CEO of BIGresearch, "…if people continue to have to make sacrifices in order to drive, retailers, entertainment and other industries will have to work harder and market smarter to capture ever-shrinking consumer dollars."
Of course, this has serious implications for stations that continue to heavily schedule multiple bar nights, sales remotes, and other appearances each week. When gas tops $3/gallon, don’t events have to get better, be more fun, and offer better prizes and incentives in order to be effective? Local radio does this better than any other medium, but there’s a limit to how many events can be scheduled before they become too mundane. And too expensive to even bother to show up for.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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