We do a lot of focus groups at Jacobs Media, they are a great way to keep your ear to the ground. In session after session, respondents know a great deal about streaming, iPods, and satellite radio. But when it comes to HD Radio, there’s confusion. And no one seems to know anyone who has one.
That’s why it was nice to see the new issue of the Sharper Image catalogue that hit mailboxes last week. Big, bold, and in color, the Boston Acoustic Receptor looking sleek, modern, and attractive graced the cover. Sure, it’s priced at $300, but it’s great to see an HD Radio showcased so well.
It’s a start. We’ve got to get these radios into the mainstream and onto consumers’ wish lists of that next piece of electronica they just have to have.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Who gets a Sharper Image catalog any more? Better yet, who shops at Sharper Image any more? The novelty wore off a long time ago.
“It’s a start. We’ve got to get these radios into the mainstream and onto consumers’ wish lists of that next piece of electronica they just have to have.”
Yeah, it’s unfortunate, but consumers probably will feel like they have to have one. Too bad internet radio is going to hit big and people just don’t know it. When the nation goes all WiFi, or WiMax, then there will be little devices like the one you’ve got pictured there. They’ll be in their cars. Since your interested in focus groups and all, and I’m just some random radio guy, I figured you should know more about it than me. So, I’m getting you up to par. You should then have enough time to surge ahead, and if you’re not being commisioned by Ibiquity, I’d give up on Hybrid Digital. Peace out, dude.