That’s essentially what Sir George and Giles Martin have created in the new Love collection that accompanies the hot new Cirque du Soleil show in Las Vegas. But for Beatles fans, these new/old versions are an incredible reshaping of songs that are burned into our memories, and are now re-mixed differently using archived material.
As I sat in WCSX PD’s Bill Stedman’s office last week and sampled a few of the new tracks, it was a mind-blowing (how’s that for a little ’60s imagery?) experience. Like everything else the Martin’s have accomplished, it’s a great production that begs for repeated play. Perhaps some of the band’s hardcore fans will be offended, but like the best amateur mash-ups, these authorized versions are cool, provocative, and they force you to rethink the music.
That’s a pretty nice thing for songs that are now bordering on 40 years old, and a reminder to all of us in Classic Rock that reinventing the format, the music, the passion, and the excitement can happen again and again. It’s these types of phenomena that help make Classic Rock a format – no, a genre – that is now showing strong signs that it will happily survive "the next big thing," and always live in the hearts and minds of consumers of all ages.
And as the embedded email notes, we can all enjoy Love together tomorrow (when I logged in, there were nearly 25,000 others from around the world already registered). All you need is Love to enjoy a new, reimagination of Classic Rock.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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