Before my trip to Israel, I sent out a call to some friends to help out with the blog during my travels. Happily, I’ve had a good deal of response and am excited to share some postings over the coming days from guest contributors.To kick things off, I’d like to Welcome Buzz Knight of Greater Media:
In Thursday July 7th in The Arts section of the NY Times there was a great piece written by Jacques Steinberg about Jim Bell the new 37 year old executive producer of the "Today Show."The title of the article "For New Man at Today, Puzzles Big and Small" is one that can be placed on many radio stations or high profile morning shows.
The article highlights the fact that it isn’t the "split-second calculations" that are the difficult part of the job it’s finding ways to breathe new life into his big time morning show. One method he also employed involved watching old episodes of "Today" going back as far as 10 years to analyze any areas of opportunity to improve the chemistry of the show. How often have we all gone back to the moments it was all "clicking" for a show to try to figure out the missing element that could be a positive contributor? The biggest thing that Bell pulled from reviewing old tapes was to carve out unscripted time for Matt Lauer and Katie Couric to talk without the benefit of a teleprompter at the end of each hour. The results in the future battle between "Today" and "GMA" will tell the story about Jim Bell and his legacy but the process is one that has applications for our radio world.
–Buzz Knight
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
- “Be My 9th Caller Right Now And Win A Free Slurpee!” - November 19, 2024
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