To: Neil Portnow, National Academy of Recording Arts and Sciences President/CEO
From: Fred Jacobs
Re: Your comments at the Grammy Awards
“Now, rest assured, in the future, The Academy will continue to fight for all music makers to be compensated for their work. We will support the new broadcast services like satellite and Internet radio that actually pay creators for their work. And everyone can help give artists the ability to create the music you love by using any of the many easy and legal ways to enjoy music. We will also continue to stand for the rights of free speech for artists to express themselves through their music.”
My response:
Good luck with that.
Source: Tech Survey VI, February/March 2010, 78 radio stations, 26,125 respondents
Response to the question: New music is exposed in a variety of places. Which of the sources listed below do you use for finding out about new music/new artists? (CHOOSE AS MANY AS APPLY)
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Your Tech Survey does seem to contradict things we are reading elsewhere about discovery.
How did you find people to take the survey? If they came from radio request lines, etc., that might have skewed the data. What were the formats/demos of the 78 stations?
John, these are primarily people who are members of radio station databases, specifically, Alternative, Rock, Classic Rock, and a bit of Triple A.
So yes, they are core to broadcast radio. But note also that this question accepted multiple responses, so it’s a wide open net (rather than showing the responses to your “primary” source of discovering new music).
Broadcast radio, while not what it was 20 years ago, is still a primary way for music to be heard and discovered. To demean it or marginilize it, especially in favor of satellite or Internet radio, is a mistake.
Thanks for taking the time to comment.