What a long, fun week it’s been. We have happily concluded our very successful “Going For The Gold” initiative. What started out as an experiment has turned into a major statement about radio combating musicFIRST’s efforts to slap broadcasters with royalty fees/taxes.
“Going For The Gold” was an idea that originally came from Emmis/St. Louis’ John Beck, and we thank him for the inspiration. Chuck DuCoty and Mary Quass of NRG were also instrumental in its success.
Here are some key totals:
- More than 2,800 gold and platinum awards
- More than 200 contributing radio stations
- Participating stations represent 40 of the 50 states, plus the District of Columbia
- Markets range from New York and L.A. to Kearney, NE, and Casper, WY
We received gold and platinum albums from major stations that are household words in this industry, as well as call letters that you’ve never heard of. The fact that this campaign included everyone from big companies to the mom & pop radio stations, and from Urban, Country, Rock, AC, Pop, and even Comedy should tell you how resonant and far-reaching it became. We even received some “heavy metal” from private collectors and consultants. I would encourage you to leaf through more than 80 web pages of awards, and marvel at the breadth and scope of these symbols of radio’s value to the music industry.
Jacobs Media would like to thank the CEOs, group executives, programmers, managers, DJs, and everyone else inside and outside radio who contributed their collections and made the effort. We would also like to thank the heads of all 50 state broadcaster associations who lent their support. The industry trades were also instrumental in getting the word out. And of course, the folks at the NAB who know a good idea when they hear one. Finally, the staff at Jacobs Media, many of whom dropped everything to make this happen.
“Going For The Gold” will send a message to those who have attempted to diminish radio, and its long-time contributions to music and pop culture. It should also send a message to those who think this business no longer has clout or purpose. When we pull together, we can get it done.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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