Wanna hear the new Springsteen song, "Workin' on a Dream?"
Don't turn on MTV. Or iTunes or Sirius or even the new Guitar Hero.
And don't listen to it on your favorite Classic Rock station because it won't be there either.
You'll hear it at halftime on Sunday night's NFL game between the Cowboys and the Redskins.
It's yet another sign that the new music exposure platform has totally shattered. Your chances of hearing new music outside of traditional broadcast radio stations continue to grow.
Despite radio's fervent and committed support of artists like Springsteen over the years (not to mention box sets, concerts, etc.), bands and labels continue to take their music elsewhere.
Yet, radio – for all its troubles – continues to provide the most steady and solid support for major music brands. Is it any wonder the music business is in the state it's in?
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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