It is fascinating to look for ways that stations and personalities use social media to connect and engage listeners. In Tech Survey VI, we asked respondents to rate a list of elements they'd most like to see included in station fan pages. And the pecking order – while not surprising – provides clues about valuable content in the social sector:
Some of the more creative uses for social media are coming directly from personalities themselves. Today's clever candidate comes from DJ Jordin Silver, using Facebook to help fans get her the morning job at 91X. As she points out, if it worked for Betty White, it can work for her.
Let's see how powerful "the community" truly is. Good luck, Jordin.
President & Founder at Jacobs Media
Fred Jacobs founded Jacobs Media in 1983, and quickly became known for the creation of the Classic Rock radio format.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
Latest posts by Fred Jacobs (see all)
- Traveling At The Speed of CES - January 10, 2025
- The One Thing Missing At CES? - January 9, 2025
- AI Your Commercials - January 8, 2025
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