JacoBlog reader Bruce Barber drove me to Seth Godin's blog about what The New York Times coulda shoulda woulda done to save itself from becoming downsized and obsolete. It's a great read that says a lot about the Times…and about radio, and about other businesses that are trying to make the transition.
I am reminded of that silent movie image where the stuntman has one foot on one biplane and the other foot on a second biplane. It is not easy to move from the old business model to a new one. Clearly, the CEOs of the Detroit 3 demonstrated that last week. Perhaps Congress making them write a term paper ("How we plan to use the money to reinvent our companies") will contain some forward-thinking ideas. Maybe they should read Seth's blog.
Hope you enjoy it.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
A belated observation: it would appear that the CEOs of the Big 3 need some show-business coaching, along with learning the realities of the present-day media environment.
Think morning air talent sleeping in a cardboard box in the cold for a few nights raising money for the homeless. Done from a plush, warm environment makes the plead far less effective.
I’m hoping, for the sake of our state, that they’ve learned a few lessons before their next trip to Washington!