Over the past several weeks, I’ve attended my share of industry conferences. And if you ask me the most uttered eye-roll inducing phrase at many of these media and radio-related events, it sadly has to be “Content is king.”
I’ve no doubt said it myself while delivering Techsurvey10 results, too.
The reason that it’s become a cliché, of course, is that because it’s true.
But just saying “Content is king” doesn’t mean you’re actually doing it. And that’s where a lot of broadcasters may be only acknowledging the challenge rather than stepping up to meet it. Australia’s Guy Dobson challenged every American broadcaster at the Worldwide Radio Summit earlier this month to provide content worthy enough for him and his mates to fly a few thousand miles to the U.S. to hear it.
All this talk probably has a lot of people wondering about what type of content really works, moves the needle, generates sharing, and is within the realm of many broadcasters. Well, the good news is that we now have the metrics that can at least answer some of these questions.
But I find that nothing speaks better than real life examples of great content. And while on LinkedIn (the second biggest social network according to TS10), I ran across this video that was produced by HootSuite.
If you’re not a Game of Thrones fan, the cleverness of this video will not connect or resonate as much. But if you spend more time with the Lannisters, the Starks, and the Targaryens than with your own family, or if you’d rather visit King’s Landing or tour Winterfell instead of the Jersey Shore or Mackinac Island this summer, then you’ll appreciate what great, shareable content is all about.
>EMAIL RECIPIENTS: CLICK HERE TO WATCH HOOTSUITE VIDEO<
Thanks to the team at HootSuite and CEO Ryan Holmes for making the case that kingly content trumps pedestrian advertising slogans, caller 9 contests, and gimmicks.
And it can be a “steel sword” for generating awareness and buzz.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Content isn’t king. Creation is.
…And if you are creating it, you are most likely not calling it content:-)
Greg, always great to hear from you. I like the sound of “creator.” Thanks for chiming in.