Since our Techsurveys expanded last year, our ability to explore formats has become one of the most popular dimensions of these studies, designed to help radio see around corners. Our expressed goal since we started this research initiative nine years ago was to help the industry understand what listeners do when they’re not tuned into radio.
Since those early days before iPhones and Facebook, our Techsurveys have broken a lot of ground, from discovering the “cell phone only” problem to the apps opportunity to the social media acknowledgment challenge. And our format pyramids have become a popular part of how the industry learns more about itself.
So we’re excited to introduce our second year of format webinars, providing the industry with deeper insights into formats as diverse as Sports Radio, Country, Christian, Hot AC – and everything in between. We are the only company that provides this kind of hands-on information that covers the most popular formats in radio. We’ll be hosting six of them over the next several weeks.
Below is a schedule so you can follow along at home. If you’d like to attend, click here.
Here’s an overview so you can plan ahead:
Yes, there’s a small fee to learn more about your format audience than you could from the typical ratings analysis, along with a nifty “To-Do List” at the end of the survey. Plus, you’ll get your exclusive format pyramid as well as this year’s platform pie chart. That’s where you’ll learn how your audience consumes your content on platforms and devices other than standard radios. And just like those old days at the drive-in theater, you can sneak in as many friends and colleagues as your conference room holds.
What will be the big finding in the News/Talk webinar? Does acknowledgment differ by format? And if you’re programming a Hot AC, which social media networks should you be engaging in?
It is important to improve your digital IQ in the format(s) that matter to you most. So often, stations are engaged in utilitarian research questions limited to music, basic images, DJ ratings, and desirable prizes. While that information is important to your tactical maneuvering, your strategic muscle group will be strengthened by a deep dive in your format of choice. This year alone, our social media profile by format is worth the price of admission.
We put a lot into Techsurvey9, and now everyone in radio can benefit from what we’re learning from more than 78,000 respondents across North America.
Let’s listen to them.
Learn more here.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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