A new study by ShopLocal.com among pre-teens underscores the importance of looks and utility in electronics and gadgets. Not surprisingly, the boys are all about entertainment, while the girls are focused on fashion in their toys.
That’s about the way it shaped up among their older counterparts in "The Bedroom Study," the ethnographic study we conducted for Arbitron earlier this year. Steve Jobs and Apple totally feed into these perceptions, and cell phone companies and mp3 manufacturers have learned that form and function go hand-in-hand. Toys aren’t just toys for many consumers. They make a fashion statement, too.
The implications for radio are numerous. The appearance of radios – especially of the HD variety – could be critical factors in their adoption. And as we have learned from the many Tech Polls we’ve conducted, if you want to understand what we’ll all be doing in the years to come, just watch your kids.
You can see both "Bedroom Project" presentations at the NAB/R&R Conventions in Charlotte this September. Conceived by Arbitron and conducted by Jacobs Media, "The Bedroom Project" is an ethnography study about media, technology, and survey research. The presentations are Wednesday afternoon at 3:45 for the NAB & Thursday afternoon at Jacobs Summit 12.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Leave a Reply