We've all been on one side of the desk or the other. (Some of us have been on both sides.) The sales manager walks into the PD's office, and the conversation begins. Could the morning show do a live endorsement? Or could the afternoon guy make an appearance for a key advertiser? Or how bad would it be if we ran an extra three units an hour just for May to get us through an oversold situation?
Well, you'll be happy to know that those same types of conversations are occurring in media outlets across the country – even at The New York Times. Recently, that venerable brand started a new policy unlike anything they've done in their 158 year existence – they're running ads on the front page of the paper.
The good news is that their first front page advertiser is none other than CBS Television, a credible company. But as we know in radio, the toothpaste is out of the tube. It's just a matter of time before an AE walks in with "a deal we can't pass on" from Scores.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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