A new study by Borrell Associates will look familiar to Jacobs Media and jacAPPS clients. According to Borrell, local mobile spending will more than triple this year. The projected trajectory over the next several years is stunning.
Coupons, contests, and discounts will power this trend, according to Borrell. We've talked about couponing extensively in this blog and in client memos, especially since the economy soured. Radio is on the ground, in touch with "windshield businesses" where coupons work. Combine that with the device that the entire cume has in their pockets and purses and radio can ride this curve.
Of course, in order to be part of this boom, you need a strong brand, great content, and the vision to be in the mobile space.
Many radio stations have the first two nailed.
Accomplishing the third – presence on mobile devices – has a relatively small barrier to entry, far less expensive than those transmitters and towers cost, much less than the real estate they occupy.
It's Watergate 101 – follow the money.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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