Today's blog is from Fred and Keith, thinking about a recent TV show vacancy.
Highly successful and well-known ensemble show looking to replace popular but sometimes controversial female co-host. Applicant must be willing to voice her opinions, and be open to generating some controversy with the other program hosts. Knowledge of text messaging platforms helpful, although management discourages use of Twitter. High-profile position pays well, but perhaps not as lucrative as the last host would have preferred. The producers appreciate controversy but have a strict zero tolerance policy regarding alcohol, drugs, and controlled substances. Sort of. Tapes and resumes to Fox Television.
Replacing a popular host or co-host can be a watershed moment on a popular show. Many of the biggest and best shows have endured the firing or resignation of a key player, so it can be done. These high-profile departures can usher in tough times, because of the inevitable pressures from the competition, listeners, and advertisers – all of whom are waiting for the next shoe to drop.
How management handles these moves or crises goes a long way toward determining the show's inevitable fortunes. A change in a key player might actually help Idol, a wildly successful show that has experienced some ratings erosion.
Whatever the case, this will be a much scrutinized situation that American Idol will likely pull off. All along, Simon Cowell has been highly attentive to show chemistry and contrast. In this process, it will be important to assess the qualities of Paula Abdul's replacement – as opposed to "We need a girl on the show who's experienced and funny."
In radio situations, these are times when making those all-important lists of assets and goals can pay off. Considering marketing appeal, digital skills, sales friendliness, pop culture reference points, and overall opinions can be difference makers. What makes this person qualified to help grow the show? Thinking this through instead of simply rushing to make a quick replacement could be the difference between filling a chair and making a significant leap.
Jacobs and Cunningham – OUT!
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
They need someone more like Paula. I will miss her.
Great information. Thanks for sharing it.