If you watch "Entourage," you know the clothes that Vince, Drama, and Turtle walk around in epitomize casual but very cool dress. This is why they’ve created an entire line of clothing for sale, all based on the "Entourage" sense of fashion. This is a great idea, of course, but nothing that radio hasn’t been doing for years.
The problem is that most radio logo wear is dated or simply hasn’t advanced all that much over the years. If you check out "Entourage," you can see how they’ve combined a great Rock fashion sense with a cool, contemporary vibe. The shirt that "Vince" wore throughout a recent episode – AD/HD in the AC/DC font – is exactly what I’m talking about.
"Entourage" isn’t the only one doing this. Major League Baseball also has a line of shirts that parody Rock band styles. The end result is that this clothing is different, stands out, but evokes the heritage Rock vibe – something that stations need to exude to keep up with the times, while acknowledging "old school" style.
We know of a few stations that do this, but most simply continue to slap their logos on shirts and hats, and call it a day. More thought, a better fashion sense, and a connection to the rest of the world is all that’s necessary to re-connect radio to the closets of its listeners.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Its time for classic rock websites to get a little fashion sense
Fred Jacobs posted a thought about radio station logo wear today, calling for a little more creativity. Id take that one step further, especially where classic rock radio is concerned. Id love to see a little bit more creativity with cla…