I don’t want to suggest that we’re freakishly early adopters here at Jacobs Media and jacAPPS. But for the past several years, that’s the way it’s worked out. Since launching jacAPPS in 2008, the newest smartphones and tablets have made their way to our offices, often on the first day they’re available to the public.
But when I happened upon the “invitation” to become a Google Glass Explorer last week on Twitter, there was something about it that I couldn’t resist. The jokes about Google Glass have flowed early and often. No, I didn’t coin the phrase “Glasshole,” but I sure have heard it a lot whenever this new piece of hardware is discussed.
Most people aren’t sure about the tech wearable sector, but based on our insane attachment to smartphones (let’s call it what it is – an addiction), there’s every indication it’s going to be a big thing.
That’s one of the reasons why we queried about both smartwatches and Google Glass in Techsurvey10. And while those Dick Tracy-like watches sound more appealing to most consumers than the already-maligned freaky glasses, there’s something intriguing about something so new and different.
When we asked the more than 37,000 respondents in this year’s survey about this new, generally unknown gadget, here’s what they told us about their interest in Google Glass:
Despite the lack of direct knowledge, three in ten respondents express a degree of interest in Google Glass.
And count us among that group. So when Google launched its Explorer program for Glass, we jumped in and submitted our order.
Late last week, our Google Glass showed up, and I can tell you that like other tech innovations of the past (our first iPhone and iPad), it stopped our office for more than an hour. Everyone had to check it out, wear it, think about it, and imagine how they might use it. (OK, most people took “selfies” to show how they look wearing Google Glass because appearance and fashion are a part of what this product is all about.)
I don’t know where Google Glass is going to end up five years now, the industries that will adopt it, and the applications that will be developed for it. It could be an important innovation or it could go down in history like the “Segway” – a much-hyped technology that is now limited to urban street tours and security police in airports.
But I don’t think so. Google will use this Explorer program to determine how real people use Glass, as well as to market this new product. Interest is so high that Google announced this initiative sold out and is closed for the time being.
Until then, we will play with Glass here in our Michigan offices, and report back on ways we’re using it and new applications that we discover. And I’ll be sure to bring Glass with me on market visits so you can see for yourself.
And we’ll try not to act like Glassholes.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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Fred and Lori …
Lovely hi-tech fashion statement! It’s a cool device! You both wear it well.
However …
Just a couple of thoughts — when do you wear them? What happens if you cross the street and are distracted by your Google Glass? Is it the same as texting-walking? We’ve all heard of those accidents, right?
And, if someone came up to you for a conversation, would you feel that conversation was off the record? Or was it being recorded?
Go here and see how some places of business are banning Google Glass!
https://www.huffingtonpost.com/2013/11/27/lost-lake-cafe-google-glass_n_4350039.html
Your thoughts? Thanks — Joel
Joel, you raise many of the issues that could impact the viability of a device like this. Regarding distractions, I would stipulate that we’re totally distracted now, especially by our phones. At least with Glass, you’re looking forward and not down. But the privacy issues that intensify with Glass are real. With our phones, people have surreptitiously taped conversations and snapped photos and shot video. With Glass, it’s easier to do these things – with the wink of an eye.
I will say this – I remember that a lot of businesses – including a certain radio group – banned Facebook at work just a few short years ago. The thought was that it was distracting and took employees away from their core duties. Today, we look back at that and laugh.
I’m not saying that Glass won’t create some uncomfortable moments in the workplace and in other venues. But new technologies take time for consumers to become accustomed to. This is obviously one of them. Thanks for the perspective, Joel.
Hi Fred …
Acceptance of new technology is always a jagged course based on quality of the device/service as a baseline, then personal experience, the experience of peers, and the reaction/overreaction of the semi-ignorant (ie Luddites who banned Facebook).
There are a growing number of music showcases and new music release parties I’m invited to — and you must check your cell phone at the door — guess they will have check your “Glass” too if this gets wildly popular.
Oh by the way, do they darken in the sun? Just askin’ 🙂
So, here’s the rub…if you wear glasses, it’s not easy. And so my choice is trying to find a vision care specialist that will make a prescription version that fits the Glass. Or get contact lenses (which I’ve never had). And BTW, it comes with a nifty sunglasses attachment.
Regarding the ban on smartphones in certain situations, that will most definitely apply to Glass. And I bet movie theaters, too. Thanks, Joel.
Now if Google and RAY BAN’s hooked up on a pair like the Blues Brothers had …I’d have money in hand.
Ummm, yeah!!!! Now if they hooked em up with Maui Jim sunglasses — that’s a slick pair of eyewear!
So it IS about fashion!