Maybe it’s the long-term effects of a society that’s been pelted with Reality TV for more than a decade now. Or maybe it’s just the impact of social media realities coming home to roost.
But whatever the case, it is becoming abundantly clear that in the worlds of Facebook, Twitter, and other social sites, just about anyone can rise to stardom.
Recently social media maven Jay Baer tweeted about an article by ExactTarget’s Dawn DeVirgilio (pictured). Dawn talked about social media myths, and the one that jumped out at me is “Twitter’s success hinges on celebrities.”
Dawn explained that while Twitter became popular because of the attention stars like Ashton Kutcher generated, “anyone can be a Twitter superstar and fan his or her own fame 140 characters at a time.”
She also notes that Twitter reports 370,000 new sign-ups a day. How’s that for rapid cume growth?
I am seeing this happening every day on Twitter as smart, innovative “social mediologists” are making a name for themselves, and in the process, carving out careers.
Jessica Northey is a case in point. Her Finger Candy Media advises radio stations, personalities, and other entities about how to “tactegically” use social media. And she is walking that walk every day and night on Twitter.
Jessica recently passed the 100,000 follower threshold. She is a relentless communicator who has instinctively mastered the art of connecting with anyone and everyone in short, clever bursts.
And she’ll be on hand Thursday at our 15th Jacobs Summit in Baltimore to share her secrets and help our broadcasting attendees better use social resources to connect with listeners and communities. 140 Conference founder Jeff Pulver calls Jessica “a force of nature.” And that’s coming from a guy who totally gets what Twitter can do for personalities, business, and communities.
Our goal at these Summits is to bring in outside experts and personalities who you just don’t see at the typical radio conferences and conventions. Jessica is that kind of cyber celebrity, and along with a great cast of other presenters and panelists, we are excited about our lineup on Thursday.
Arbitron’s schedule rocks, too. I am especially interested in meeting and hearing from their CEO Bill Kerr who is making a difference every day for this company and for radio. His experience at Meredith Corporation is impressive, and something that all broadcasters can benefit from.
In the book “Lessons From The Top: The Search For America’s Best Business Leaders,” Kerr is highlighted and his big quote truly resonated with me:
“We have to keep earning the trust of our customers.”
From what I’ve heard from many radio managers and owners who have spent time with him, that’s precisely the winning philosophy Kerr has brought to Arbitron.
And I hope you’ll be there to see our “Special Edition” of “Goin’ Mobile” during lunch on Wednesday at Arbitron’s Client Conference. We’ve got new segments about multitasking and radio listening locations to show you.
But the big highlight is a part of “Goin’ Mobile” that no one knew about – our respondents carried the new PPM meter for a week prior to our interviews with them. We’ll show you powerful segments about their impressions of the meter, what it’s like to carry around, what others said about it, and a host of other observations that has helped Arbitron’s refinement of PPM, and can help you better understand the process.
There’s still time to register and hang out with some of radio’s best and brightest. Click here to register, and hopefully, we’ll see you at the Summit.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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