One of the big findings from our recently released Technology Poll is that six of every ten radio station email database members say that being a member of this club strengthens their relationship with the station. Wow!
This is something we’ve suspected, but now have quantified. Of course, this whole idea of listening to your listeners is the centerpiece of the NeoRadio campaign, and fits in perfectly with email databasing. We have done a great deal of work lately with Ruth Presslaff of Presslaff Interactive Revenue, as well as our ongoing association with Ben McConnell (Mr. Evangelism Marketing), and we’ve seen the results of harnessing and strengthening loyalty via the database.
Now the King of All Marketing, Starbucks, has initiated a campaign of its own – Starbucks Customer Connections. Yup, it’s the same model – sign up, receive exclusive information, and share your thoughts. If Starbucks is doing it, you’d better believe there’s a “there there.”
https://www.starbucksconnections.com/
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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