And we wonder why radio has a PR problem? It’s not just that XM and Sirius are doing a great job. Terrestrial radio continues to shoot itself in the foot. Case in point is a story from a few weeks back about WLTO in Lexington, KY. According to the news story, a DJ offered “100 grand” in a contest, and when a contestant did the required listening and actually was the correct caller at the right time, she was told she had won a Nestle’s “100 Grand” candy bar. Hilarious.
After the winner complained, she was sent home and offered $5,000. Not good enough – nor should it be. She’s taking the station to court for the $95,000. As it should be.
Of course, the story is getting major attention – the kind of contest that only fuels the fire that local radio does lame, bush league things. This has got to stop.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
- “Be My 9th Caller Right Now And Win A Free Slurpee!” - November 19, 2024
Leave a Reply