It is indeed wonderful to read that Time has named Bono (along with Bill and Melinda Gates) one of its "Persons of the Year." It was just a few days ago in this space that we saluted Bono and U2 for their "brand/band management." This honor now elevates the group to new levels, even above those rock stars that have been knighted by the Queen of England.
Bono’s accomplishments have become legend, using his musical and celebrity powers to make the world a better place. While the stereotypes of spoiled rockers revolve around drug and alcohol abuse, trashing hotel rooms, and throwing TVs into the pool, Bono sets a higher standard. The Yiddish term is "mensch" – a way of saying that he’s a good person whose heart and soul are always in the right place.
It has always been hard to find good examples of rock star behavior, especially for kids who treasure the music but see story after story of tragedy, stupidity, and excess on "Behind the Music." Bono has risen above all that.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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