Towards the end of every year, I like to make a list of the blogposts that I’ve written and break them down by the radio station staff roles that might find them most useful. This way, if you happen to miss anything relevant to you, you can catch up on your reading. So without further ado, here are digital tips for everyone in your radio station:
Program Directors:
- Every program director should know these four digital stats about their own radio station.
- To get your radio station’s blog off the ground, start here.
- Boost your radio station’s web traffic with the 30-Day Challenge.
- On the air, we aim to be topical. But online, don’t ignore evergreen content.
- Is your radio station archiving its history?
- Use bonus content to drive downloads of your radio station’s mobile app.
- Push notifications from your radio station’s mobile app can boost listener engagement. Here’s when you should use them.
- How are radio listeners using new technologies? See the results of Techsurvey 2019. (Webinar)
- Hear my interview with Lisa Worden of Alt 98.7 in Los Angeles. (Podcast Episode)
- Hear my interview with talent coach Randy Lane. (Podcast Episode)
DJs:
- Repurpose your benchmark feature as a podcast.
- Rethink your pre- and post-interview routine with the internet in mind.
- How to check lots of websites for your show prep.
- Things to think about as you start branching into videos for the internet.
- Need to book interview guests? Use email templates to speed up the process.
- Turn your on-air breaks into audiograms that you can share on social media.
- Find out how your peers feel about the industry with the results of our Air Talent Questionnaire. (Webinar)
- Want to sound more live and local? Use these digital tricks. (Webinar)
- Hear my interview with Woody Fife of the syndicated morning program, The Woody Show. (Podcast Episode)
- Hear my interview with talent coach Randy Lane. (Podcast Episode)
Promotions:
- Before the station’s next big promotion, think about these digital aspects.
- Use your station’s big signature event to launch a podcast.
- Use these digital calls to action at your radio station’s on-site promotions.
- Before you adopt a new station logo, consider the digital ramifications.
- Here are ten ways you can promote your radio station’s mobile app.
- Make sure your staff has easy access to these digital image files.
- Here are digital strategies for selling tickets to your radio station’s next event. (Webinar)
Sales:
- Don’t overwhelm your clients with digital choices!
- Has your station considered branded podcasts as a source of revenue?
- Think there’s only one way to make money from podcasts? Think again.
- Radio commercials and podcast sponsorships are not the same. Here’s what you need to know.
Digital:
- Before your station’s next big digital campaign, think about these things.
- Clean up your website homepage.
- Make your life easier by automating your email campaigns.
- Having a hard time getting the staff to write blogposts? Here are some tips.
- Know where your radio station’s web traffic is coming from.
- Consider running a paid ad campaign for your radio station’s mobile app.
- How are radio listeners using new technologies? See the results of Techsurvey 2019. (Webinar)
- What tech trends are coming down the pike? Listen to my conversation with Dr. Shawn DuBravac at CES. (Podcast Episode)
Production:
- Create these production elements to promote the station’s digital assets.
- Commercial production staff can learn a lot from public radio. Here are some resources.
- Here’s some new-fangled editing software worth checking out.
- An oldie but goodie: We feel your pain.
- Listen to my interview with Jake Kaplan of Entercom, Los Angeles. (Podcast Episode)
Management:
- Looking to take your radio station’s digital strategy to the next level? Here’s the broad gameplan.
- Your radio station should create these new staff positions within the company.
- Got staff turnover? Make the transition easier with digital instructions and this list of account passwords.
- For most radio stations, the digital hurdles are human, not technical. Here’s how you can help.
- Slack is a tool to increase communication among your staff.
- Before you let your staff spend money on Facebook ads, consider these factors.
- Here’s an easy way to stay on top of the latest industry news.
- How are radio listeners using new technologies? See the results of Techsurvey 2019. (Webinar)
- Hear my interview with Julie Talbott of Premiere Networks. (Podcast Episode)
- What tech trends are coming down the pike? Listen to my conversation with Dr. Shawn DuBravac at CES. (Podcast Episode)
With that, I wish you all happy holidays and best of luck in the new year!
Digital Dot Connector at Jacobs Media
Seth Resler is a 30+ year broadcasting and podcasting veteran who worked at Jacobs Media for eight years.He specialized in podcast and digital content consulting.
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Hey Seth… With StatsRadio.com, radio stations can get daily cross-platform total audience numbers. They can choose to continue to trade in GRPs or in impressions and can offer an online analytics tool to their advertisers similar to what Facebook and Google offer theirs.
Thanks for the tip! The website looks interesting. I notice that the company is based in Toronto. Are you currently working with radio stations in other countries as well?