That is the question your listeners will be asking each other this morning. And hopefully, someone from your morning show went to see it.
Whether or not your team likes these big movies, the culmination of "American Idol," or how Jack Bauer saves the world on "24," the point is that big portions of their audience does. That’s why your key shows need to assign someone to make sure they’re there, too.
Several years ago, the biggest hype was for "Pearl Harbor." I was visiting a client the Monday after it opened and heard a listener call our top-rated morning show to get their "take" on the film. Not a soul on the show had seen it over the weekend, which made them sound out of touch. “Pearl Harbor" was an over-bloated film, but that would have made great fodder for the show, if they had seen it…
Understanding the pop culture of the audience, and committing to spend the time to experience it, is part of what compelling content is all about.
(By the way, I saw "Da Vinci" this weekend – 2 stars 
)
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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