In yesterday’s blog, we previewed a new TiVo/Rhapsody service that puts 4,000,000+ songs in the hands of the consumer. As we saw in the Arbitron/Jacobs Media "Bedroom Project," CVC – or control-variety-choice – are major attributes that separate desirable media devices and technologies from the rest of the pack.
The other innovation that is worth your attention is from – of all companies – Ford. You may have already seen ads for their new Sync service, where they’ve teamed up with Microsoft to bring the Internet (streaming radio and just about everything else) into cars.
The implications of this technology are enormous. Aside from radio needing to be a part of this technology by providing a solid, streaming product, many Ford owners in the future will be able to access just about anything from their web-connected smart phones and PDAs. Additionally, Mp3 players come alive in Sync. The driver can use voice commands ("Play artist Coldplay" or "Play track ‘Who Let The Dogs Out’") and the system does the rest.
If this all works as promised, Sync could put enormous pressure on both satellite and broadcast radio, not to mention HD Radio. As has been the case during the tech revolution, consumers increasingly are being forced to choose how they wish to best spend their gadget dollars.
These are great examples of technology CVC applications, and they’re coming soon – to homes and cars.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
- Baby, Please Don’t Go - November 22, 2024
- Why Radio Needs To Stop Chasing The Puck - November 21, 2024
- Great Radio – In The Niche Of Time? - November 20, 2024
Leave a Reply