Wouldn’t any radio station like to have the vibe that Swedish furniture maker/retailer IKEA has earned? One of their stores just opened here in a local suburb, and the reaction was nothing short of amazing. In a market that is rife with unemployment and bad news, the IKEA opening was bigger than any "Star Wars" premiere.
Consumers camped out in front of the store days in advance, and while the lure of free gifts was in evidence, the IKEA cult is much bigger than that. The "word of mouth" impact is huge, given that IKEA doesn’t do much in the way of conventional advertising.
While IKEA is about a solid, well-designed product and tactical online contesting, they clearly have the "fun factor." And if you could have seen the way the Detroit media (including most radio stations) went ga-ga over this IKEA event, you’d be a dyed-in-the-wool believer.
Without spending a dime on advertising, there isn’t a soul here in Metro Detroit who doesn’t know about this new IKEA store. And for under $20,000 of their own merchandise, IKEA is on the map with a bigger splash than any other retailer has been able to pull off. The power of Cult Branding.
Jacobs Media has consistently walked the walk in the digital space, providing insights and guidance through its well-read national Techsurveys.
In 2008, jacapps was launched - a mobile apps company that has designed and built more than 1,300 apps for both the Apple and Android platforms. In 2013, the DASH Conference was created - a mashup of radio and automotive, designed to foster better understanding of the "connected car" and its impact.
Along with providing the creative and intellectual direction for the company, Fred consults many of Jacobs Media's commercial and public radio clients, in addition to media brands looking to thrive in the rapidly changing tech environment.
Fred was inducted into the Radio Hall of Fame in 2018.
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